The competitor to BET is available without a cable subscription
Thanks to a new agreement, Bounce TV will now be shown in 92% of African-American households. Bounce TV promotes itself as “the first African-American broadcast network, featuring a programming mix of theatrical motion pictures, sporting events, documentaries, specials.”
Bounce is available without a cable subscription.
Katz Broadcasting, the general market company that owns Bounce TV, has announced a deal to expand the reach of Bounce TV and other networks under its ownership. The company has a new multiyear agreement where networks under its umbrella will be distributed though stations owned by Mission Broadcasting, Inc., White Knight Broadcasting, Inc., and Nexstar Broadcasting Group, Inc., in 15 new markets. This includes Bounce TV as well as Escape, Laff, and Grit.
The new deal pushes the reach of Bounce TV into 81% of homes nationwide. Since launching five years ago the network’s reach has grown from 31% of households, in part due to deals with TV stations owned by Univision Communications and Fox Television Stations. This latest deal ensures that the network will now reach nearly 92% of African-American households.
Bounce TV was founded by a group including civil rights activists Andrew Young and Martin Luther King III in 2011. While widely known for acquired programming, Bounce is now creating original programming and also carries live sports events. The first original drama on the network, “Saints and Sinners” drew 1.3 million viewers when it premiered in March.