Microsoft Super Bowl Commercial Spotlights Mobile Computer Lab
By MIKE GREEN
Microsoft features 78-year-old retired schoolteacher, Estella Pyfrom, in a $4.5 million Super Bowl commercial telling the story of Estella’s Brilliant Bus.
The nonprofit customized mobile computer lab was the brainchild of Pyfrom after she realized that many underserved youth had no access to computer technology at school or home. She decided to do something about it. Pyfrom invested a large portion of her pension to create a customized bus that would deliver technology to underserved youth at their schools, community after school programs and elsewhere. Now she takes students on tech-innovation road trips that inspires and empowers them to work harder.