At Digiday’s Publishing Summit in Nice, all the digital publishers are talking about that 800-pound gorilla known as Facebook.
As Digiday noted:
It’s Facebook’s world, and digital media companies are just living in it. At the whim of capricious algorithm changes and vague avenues toward monetization, publishers have no shortage of gripes with the social network. And yet, the allure of terrific scale remains undeniable.
Here are some of the comments coming out of the conference. For the full report, and insight on how publishers are reacting to Facebook, see the full story at digiday.com
Robert Hodges, head of audience development, Sky
We’ve been a Facebook Live launch partner, and we’ve had good success. But the problem is monetization. It doesn’t really feel like Facebook understands the business challenges.
Kate Day Politico, editorial director, growth, Politico
We’re more interested in who is reading us rather than increasing total audience. Facebook’s relationship with publishers is about driving traffic, but the new products it releases or the amount of energy that goes into relationships with publishers is just less relevant to us.
Martin Ashplant, digital director, The Metro
The big challenge with Facebook is knowing what it is going to prioritize next. First, there was a focus on the “I’m reading this story” Facebook app. Then, it was pushing traffic to publisher sites, then Instant Articles and now Facebook Live.