ALLEN, S.D. — The word “media” often carries negative connotations in Native communities. There is a pervasive feeling of exploitation when mainstream media visits; looking at the poorest and the dirtiest is often the goal of those stories. A tiny community in the Pass Creek District of the Pine Ridge reservation hosted an event this past weekend with the purpose of avoiding those types of stories.
With the help of a team of Lakota people, Russell Contreras, UNITY: Journalists for Diversity President, pulled together a panel of Native and Hispanic journalists to share their knowledge and expertise with the Oglala Lakota nation.
Titled “Empowering Your Lakota Story,” the summit trained citizen and professional journalists on:
- Accessing public records
- Strategies on building online businesses
- App development and
- Harnessing the power of social media