• Media & Diversity
  • About
    • DONOR TRANSPARENCY POLICY
  • Digital Jobs
    • Aunt Benet’s Career Advice
    • Media Movers
  • Resources
    • Fellowships & Rewards
  • Advertise
    • Rate Card
  • Contact Us

All Digitocracy

Media & Diversity

  • NEWS
  • BUSINESS
  • INTERNATIONAL
  • POLICY
  • AllD TECH
  • PEOPLE
  • ARTS & ENTERTAINMENT

Netflix to show ‘Narcos’ on Univision in attempt to reach larger Latino audience

May 24, 2016 by Kellee Terrell

Netflix is expanding the reach of "Narcos" with its Univision deal.

Netflix is expanding the reach of “Narcos” with its Univision deal.

Netflix has never shown its original shows on another platform or network — but that’s about to change.

According to Mashable, Netflix and Univision have agreed to a record broadcast deal that will bring season one of Netflix’s “Narcos” to the Spanish-speaking network. The second season of the Golden Globe-nominated show about a 1980s drug pin will even air on Univision before showing on Netflix.

“Narcos is a huge global success on Netflix and sampling the series to every single Spanish-speaking living room in the U.S. will give additional viewers the opportunity to fall in love with its unique storytelling,” Ted Sarandos, Netflix’s chief content officer, said in a statement.

“Promoting these original shows on Univision is a great way to further reach Hispanic audiences and help them discover Netflix,” he added.

“Narcos” isn’t the only show Netflix is sharing with Univision.

The deal also includes Netflix’s Mexican teen comedy-drama “Club de Cuervos” that will air on UniMás, Univision’s channel for young people. The companies are also creating new content together by co-producing a new series about Mexican drug lord Joaquin “El Chapo” Guzman. That show will air in 2017 on UniMás and later on Netflix.

While this partnership is good for Univision as it continues attempts to broaden its digital efforts, it’s also very good for Netflix as it continues to ramp up efforts to reach a larger Latino audience, Mashable noted.

“No other media company understands Hispanic-American audiences like Univision and this promotional partnership speaks to our ability to reach and engage our growth consumer with unmatched scale and depth,” said Randy Falco, president and CEO of Univision Communications.

“We are pleased to work with Netflix and leverage Univision’s unique reach and deep connection with our audience to introduce millions of our viewers to their ground-breaking series.”

This deal shouldn’t come as too much of a surprise. Last year Univision signed an agreement with Netflix to stream some of the network’s most beloved shows and novellas such as “Teresa,” “Maria la del Barrio,” “Lo Que La Vida Me Robó,” “Por Ella Soy Eva,” “La Viuda Negra” and “Rosa de Guadalupe.”

Filed Under: Featured Tagged With: Latino, Narcos, Netflix, Streaming, tv, Univision

Follow @allDigitocracy
allDigitocracy
allDigitocracy @allDigitocracy

Join me for this event: The Financial Future of Local News #trustinnews https://t.co/8ax0gMuU0Q.
View on Twitter
0
0
allDigitocracy
allDigitocracy @allDigitocracy

Starting with its November issue, @NatGeo is launching a year of celebrating the power of women’s voices and how they’re changing the world. https://t.co/tJzTlTNeZ8
View on Twitter
allDigitocracy photo
2
1
allDigitocracy
allDigitocracy @allDigitocracy

After months of financial struggle, Howard's student newspaper is considering going online-only.
https://t.co/IVfz2khAIY
View on Twitter
0
0
allDigitocracy
allDigitocracy @allDigitocracy

Missed yesterday's webinar on the new Racial Equity in Journalism Fund? Watch it now and then apply! https://t.co/HiAJSXij7L
View on Twitter
1
0
allDigitocracy
allDigitocracy @allDigitocracy

Botham Jean, Amber Guyger and the urgent case for unconscious bias training... https://t.co/Tnob4G2uEp on @bloglovin
View on Twitter
0
0
allDigitocracy
allDigitocracy @allDigitocracy

#BothamJean, #AmberGuyger and the case for unconscious bias training in U.S. newsrooms. https://t.co/yaOvnTWDni https://t.co/Zgp3cUFtVX
View on Twitter
allDigitocracy photo
1
0

Copyright © 2019 · allDigitocracy on Genesis Framework · WordPress · Log in