Sarina Morales joins ESPN as part of a team the network hopes will reach millennials.
Hometown: New York City
How she got to ESPN: “I have the weirdest background!” admits Morales, who’s taken a “Wild” road to ESPN by way of National Geographic, where she boosted its Facebook following from 350,000 to six million and hopes to build a similar strategy at ESPN. “I am brand new so we are testing things out. The fact that they’ve created this position for me shows people are taking notice.”
How she’ll be different: Morales, 28, plans to “bridge the gap between what ‘SportsCenter’ traditionally does, bringing out the personality of the anchors and highlighting what is going on in social media,” she said. “There is a stigma about social media and some people still think that Snapchat is for kids,” she explained, “but it is an awesome tool and conversation place, so we’ll be going beyond what is trending and find out what people are saying about it.”
Favorite “SportsCenter” anchor: Hannah Storm