CNN has hired Marcus Mabry as it’s director of mobile. He moves into the role after directing Twitter Moments for U.S. and Canadian audiences.
In the new role at CNN Mabry will focus on off-platform partnerships such as Apple News and Amazon Echo. Christina Cuesta Kline, currently deputy editor for the The Wall Street Journal’s mobile editorial team, is also joining CNN as senior editor for mobile.
The high-profile hires indicate a move for CNN to beef up platforms not directly tied to the broadcast team. Like all legacy news organizations CNN is struggling to keep pace with social media juggernauts such as Facebook, Twitter and Snapchat.