By Tracie Powell
Katie Couric’s brand has underwhelmed and under-performed ever since she left NBC’s Today Show in 2006. Yet Yahoo now thinks she’ll be a big eyeballs and revenue draw as its new global news anchor. She might bring some initial attention to the aging Internet company, but I write why it probably won’t work in the long-term in this weekend’s The Washington Post.
Can Couric attract a younger, more diverse mobile-first audience to Yahoo? And why that’s important. READ HERE