Yahoo serves up the same old recipe with Couric pick

Katie Couric

Katie Couric set to become the new face of Yahoo News.

By Tracie Powell

Katie Couric’s brand has underwhelmed and under-performed ever since she left NBC’s Today Show in 2006. Yet Yahoo now thinks she’ll be a big eyeballs and revenue draw as its new global news anchor. She might bring some initial attention to the aging Internet company, but I write why it probably won’t work in the long-term in this weekend’s The Washington Post.

Can Couric attract a younger, more diverse mobile-first audience to Yahoo? And why that’s important. READ HERE