Journalists at all career levels are learning how to tell their stories across multiple platforms
Albert Serna, 26, a student at Mt. San Antonio College, dedicated two years of his California college career to the print edition of the Mountaineer newspaper and Substance magazine.
Yet one night, after his newsroom failed to meet deadline again, he realized something needed to change.
“I was part of a small group,” Serna said, “that decided that we didn’t want to do print anymore.”
Even after a gunman killed six people in Santa Barbara, California, the small team that provided print coverage was puzzled when that edition didn’t fly off the stands.
Many students, however, said they had been following online.
So, after nearly 50 years of providing a print edition of their newspaper, the Mountaineer transitioned to a fully online edition.
“Our stories are getting big, and you know, we are in the 1,000-plus range of reads and views, which is significantly higher than our top story, which on Mountiewire (the newspaper) was 800 people. That’s it,” Serna said.
Their biggest story has logged over 32,000 views.
Mt. San Antonio College is one of several universities that have reduced their print publications from daily to weekly or have embraced the digital age and become an online-only publication. Mediashift.org reports that the State Press at Arizona State University and the Daily O’Collegian, the 119-year-old student newspaper at Oklahoma State University, are both online only as well.
As this shift from legacy to new media spreads, students and working journalists are embracing new skills to prepare for a digital-heavy journalism industry.
Bryan Monroe, Temple University professor and former NABJ president, understands this trend and is helping his students to succeed in a fast-paced digital newsroom. Monroe specializes in digital journalism and web publishing across multiple platforms.